Tourism Jobs Recovery awards announced; 394 businesses receive grants

Press release from the Buncombe County Tourism Development Authority:

ASHEVILLE, NC (June 24, 2020) — A $5 million COVID-19 relief grant program established by the Buncombe County Tourism Development Authority and administered by Mountain BizWorks will provide the support to reinstate or generate as many as 4,787 jobs. The Buncombe County Tourism Jobs Recovery Fund, created to bolster the local economy as recovery efforts begin, uses revenue from occupancy tax collections designated for tourism product development. The only initiative of its type in the state, the Fund was signed into law by Gov. Roy Cooper on May 4.

Seven weeks later, 394 Buncombe County businesses have begun receiving grants ranging from $2,000 to $50,000 to help them to safely and sustainably reopen, covering expenses such as payroll, supplies, rent, inventory, and more. Unlike other pandemic relief efforts, this is money that does not have to be paid back by already financially overburdened small business owners.

Nearly 450 independent restaurants, retail establishments, arts and entertainment businesses, tours and attractions, entertainment and event venues, theaters, museums, and breweries, wineries, cideries, and distilleries applied for grant funding during the submission period, May 15 – 31, with requests topping $13.5 million. Of those, 421 met eligibility criteria set forth by the legislation, including financial need, equitability, tourism impact, and plans for reopening in ways that will lead to a more resilient and sustainable local economy.

Mountain BizWorks, a nonprofit that for three decades has helped small businesses in the region start, grow, and create jobs through loans, classes, and coaching, announced the recipients of the grants at the monthly meeting of the Buncombe County TDA on June 24. Out of the total grant funds dispersed, 55 percent was given to women-led businesses and 18 percent was awarded to minority-led businesses.

The vast majority of the grants – 356 in total – went to businesses with fewer than 25 employees; 59 of the grants were made to Buncombe businesses outside of the Asheville city limits.

“Our local businesses are central to what makes Buncombe County such a great place to live, work, and visit,” said Mountain BizWorks Executive Director Matthew Raker. “Over the past few weeks, we’ve heard from hundreds of small business owners impacted by the decline in tourism and other COVID-19 challenges. The Buncombe County Tourism Jobs Recovery Fund will provide timely, flexible, and critically needed assistance to help ensure that the vibrant and diverse small business community here rebounds and continues to provide the nationally renowned experiences that make this area such a great place to visit and live in.”

Raker reported that Mountain BizWorks sought to meaningfully benefit a broad mix of tourism-dependent businesses, reflected in the types of ventures that applied for a grant. Restaurants and bars were the most represented industry sector with 124 grants given, followed by 102 grants to the segment comprising tours, attractions, outdoor recreation, agri-tourism, arts, and entertainment. Retail operations received 84 grants.

Applicants were scored based on their financial need and a written narrative that described their request for a grant and their plans on how to use it to make their business more resilient, safer, or more sustainable as part of their reopening plan. Factors used in scoring included: the applicant’s plan and ability to restore an equitable and inclusive local business economy; financial sustainability of the business; necessity of the grant at this point in time; impact of the business on tourism; and how the grant would affect job retention and recovery.

“Our mission was to deploy this vital capital in ways that would support sustainable business plans that will improve our economy’s ability to grow and strengthen inward,” said Zane Adams, Co-CEO of Buchi Kombucha and a Mountain BizWorks board member who was on the selection committee for the grants. “In keeping with the reason for the Fund’s creation, we selected businesses that contribute value to our growth by bringing visitors here to invest in our community, to celebrate the camaraderie and the identity of Buncombe County businesses and individuals as makers, creators, and problem-solvers.”

“It has been heartbreaking to witness the dramatic losses in revenue for the entire local economy due to the pandemic. While we fully support and promote measures to protect the lives of our community’s residents, this public health crisis has also threatened the very existence of beloved local businesses – enterprises that were dreams come true for their founders,” said Stephanie Brown, president and CEO of Explore Asheville, the marketing arm of the BCTDA. “Being part of the development of this initiative from the spark of an idea a few short weeks ago to today, with this announcement, has been one of the highlights of my tenure here, where I’ve spent eight years bringing customers to help these businesses to succeed.

“As I depart at the end of this month for my new position in Indianapolis, I leave feeling a great deal of pride and gratitude for the monumental, round-the-clock work this Fund represents. Thanks to Senator Chuck Edwards and our local delegation, members of the Asheville Buncombe Hotel Association and of the Buncombe County TDA, and the dedicated professionals at Mountain BizWorks, our community’s small businesses – the heart and soul of Asheville – have an infusion of much-needed cash for reopening safely and sustainably, bringing back hundreds of jobs for local people, and restoring Asheville to the thriving community we all love.”


BY THE NUMBERS: Buncombe County Tourism Jobs Recovery Fund

$5 million: Buncombe County Tourism Jobs Recovery Fund created by the Buncombe County TDA with occupancy tax revenue dedicated to tourism product development

394: Businesses funded, from a pool of 421 eligible applicants

$2,000 to $50,000: Range of awards made, from micro-grants, to full grants to businesses with multiple locations in Buncombe

4,787: Jobs retained, recovered, or created

7: Weeks from fund signed into law by Gov. Roy Cooper until initial disbursements

63: Grants made to Minority Business Enterprises (MBEs)

232: Grants made to Women Business Enterprises (WBEs)

59: Grants made to businesses outside Asheville city limits

3: Number of Mountain BizWorks experts who reviewed each application

20%: Minimum percentage of sales from people who visit, as estimated by applicants


Breakdown of Sectors Funded

124: Restaurants & bars

102: Tours, attractions, outdoor recreation, agri-tourism, arts, and entertainment

84: Retail operations

24: Bakeries, cafes, and dessert-makers

24: Wedding and event businesses

22: Breweries, cideries, wineries and distilleries

 14: Spas and wellness businesses


TIMELINE: Buncombe County Tourism Jobs Recovery Fund

April 24: Sen. Chuck Edwards announces he will file legislation to jump-start Buncombe County tourism and restore critical jobs impacted by COVID-19.

May 2: The Buncombe County Tourism Jobs Recovery Act passes in the N.C. General Assembly, allowing the Buncombe County Tourism Development Authority to create a fund from occupancy tax revenue dedicated to tourism product development.

May 4: Gov. Roy Cooper signs into law the Buncombe County Tourism Jobs Recovery Fund, the only such fund in the state.

May 8: Buncombe County TDA conducts a special meeting where a contract with Mountain BizWorks to administer the grant is unanimously approved.

May 12: Mountain BizWorks launches a series of e-alerts with information on eligibility, coaching opportunities, and more on the website, with information in English and Spanish.

May 14 – May 29: Mountain BizWorks hosts several webinars, live Q&A sessions, and more to help interested applicants get information, find resources, and schedule one-on-one application counseling sessions.

May 15: Application period officially opens.

May 31: On the final day of the application period, 444 unique applications have been submitted for $13.5 million in fund requests; of those, 421 are eligible for potential funding.

June 1: Mountain BizWorks begins review of applications. Each application is reviewed by 3 members of the organization’s team of experts.

June 19: Award letters are sent to grantees.

June 22: Disbursements to grantees begin.

June 24: Businesses awarded grants are publicly announced by Mountain BizWorks at the regular meeting of the Buncombe County TDA.


RECIPIENTS & SUMMARY REPORT: Buncombe County Tourism Jobs Recovery Fund

About Community Bulletin
Mountain Xpress posts selected news and information of local interest as a public service for our readers. To submit press releases and other community material for possible publication, email

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.