Faces in the crowd: WNC crowdfunding initiatives

“Sanctuary Brewing Co. is a nano brewery and tap room committed to enriching the lives of humans through our excellent craft beer and benefiting animals through local advocacy,” reads the organization's crowdfunding page. Co-owners Lisa McDonald and Joe Dinan are raising funds to complete the build-out of their to-be-opened location in Hendersonville. Photo courtesy of Sanctuary Brewing Co.

Crowdfunding platforms make it possible for individuals and organizations of any size to harness social networks and raise start-up capital for projects that might otherwise fail due to lack of funding. Each week, Xpress highlights notable Western North Carolina crowdsourcing initiatives that may inspire readers to become new faces in the crowd.

Sanctuary Brewing Co. build-out

Sanctuary Brewing Co., which functions as both a beer purveyor and animal advocacy organization, was originally scheduled to make its debut in the Hendersonville community on Saturday, Aug. 8. However, several snags in the build-out process have kept co-owners Lisa McDonald and Joe Dinan from opening their doors. “We have several costs we didn’t anticipate in our initial business plan,” McDonald says. The first is fixing the doors themselves. To achieve compliance with fire codes and the Hendersonville Historic Preservation Committee, Sanctuary will need to complete $3,000 worth of door and window upgrades. Inside, the building needs another $6,000 in plumbing improvements and $8,000 in architectural and electrical work. “These are all items we are more than happy to fund,” McDonald writes on her crowdfunding page, “but as they were not a part of our original business plan, crowdfunding is extremely helpful in allowing us to keep control of our business and not being forced into selling off equity or incurring more bank debt.” McDonald and Dinan aim to raise $10,000 by Saturday, Aug. 15, to help cover the unexpected expenses.

The Tiny Potty book

Before the popularization of disposable diapers in the 1950s, the average age of a certified potty-trained child was 18 months, but now that figure hovers around 3 years, according to author and concerned mom Andrea Olson. “Help me reverse this trend,” writes the potty training expert on her crowdfunding page. Olson’s strategy to hasten the learning curve involves a short, entertaining book that teaches children 6 months and older that a potty routine is fun and achievable at an early age. Although she’s already written the The Tiny Potty and obtained illustrations, Olson aims to raise $8,000 by Wednesday, Aug. 19, to pay for the remaining printing, distribution and marketing costs.

Send your crowdsourcing campaign news to kmcreynolds@mountainx.com. A limited number of campaigns will be highlighted each week, at Xpress’ discretion. Campaigns must be locally based and should represent a current project with an achievable goal. Conditions are subject to change. Read about more Western North Carolina projects here.


Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

About Kat McReynolds
Kat studied entrepreneurship and music business at the University of Miami and earned her MBA at Appalachian State University. Follow me @katmAVL

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.