P.F. Chang’s is coming! P.F. Chang’s is coming! In a release sure to excite devotees of the stylish Chinese restaurant chain, the developers behind Biltmore Park Town Square this month announced a commitment from the company to open its first Western North Carolina outlet. P.F. Chang’s will join previously announced tenants Barnes & Noble and REI in the south Asheville complex. Since its founding in 1993, P.F. Chang’s has become a phenomenon, with patrons waiting in hour-plus lines to sample its super-sweet take on Mandarin cuisine. Although its stock value has dropped precipitously since 2005, franchise fans still swear undying allegiance to the 100-plus outlet chain: apparently the chicken lettuce wraps have something to do with it.
Asheville is home to two of the state’s twelve AAA four-diamond winners: Gabrielle’s at Richmond Hill and Horizons at the Grove Park Inn Resort & Spa both received the prestigious ranking again last year. AAA annually evaluates restaurants according to strict criteria that cover food preparation, presentation, service, décor and ambiance. The Fearrington House Restaurant in Pittsboro was the only restaurant statewide to claim a five-diamond award.
Ah, zee YouTube is a heck of an advertising tool, no? Bouchon owner and Asheville Independent Restaurant Association president Michel Baudouin thinks so: He recently posted a lushly illustrated minute-plus video detailing his food offerings and philosophies on the popular site. A link to the video, which tallied more than 100 views in its first week online, is available on the AIR web site at www.airasheville.org.