In photos: Hopey and Co. opens expanded downtown grocery store

OLD AND NEW: Hopey and Co. owner Danette Hopey stands next to a vintage tow truck converted into a produce display in the downtown grocery store's newly expanded space. Photos by Cindy Kunst

Local discount food retailer Hopey and Co. reopened its location on South French Broad Avenue today after completing part of a major expansion that has been underway for the past year.

Owner Danette Hopey was on-hand early for the Tuesday, Dec. 29, launch along with family members and staff stocking shelves, welcoming customers and loading a display they refer to as  “The Truck” — an original 1950s-era Asheville tow truck that has been converted into a produce stand and centerpiece for the 40,000-square-foot space.

Hopey and Co.’s downtown location began as a small booth in the back corner of the Downtown Market artists market which occupies the same building. The new expanded space houses a butcher shop and extensive beer and wine area, as well as a deli and café with hot and cold sandwiches, salads and fresh ice cream made in-house from Mills River Creamery milk products.

A full restaurant and demonstration kitchen for cooking classes are planned for the spring. Hopey and Co. also operates two other grocery stores in the area — one on Sweeten Creek Road and one in Black Mountain.

The downtown Hopey and Co. is at 45 S. French Broad Ave. Hours are 9 a.m.-7 p.m. Monday-Saturday and 11 a.m.-6 p.m. Sunday.  


Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.