In photos: Hopey and Co. opens expanded downtown grocery store

OLD AND NEW: Hopey and Co. owner Danette Hopey stands next to a vintage tow truck converted into a produce display in the downtown grocery store's newly expanded space. Photos by Cindy Kunst

Local discount food retailer Hopey and Co. reopened its location on South French Broad Avenue today after completing part of a major expansion that has been underway for the past year.

Owner Danette Hopey was on-hand early for the Tuesday, Dec. 29, launch along with family members and staff stocking shelves, welcoming customers and loading a display they refer to as  “The Truck” — an original 1950s-era Asheville tow truck that has been converted into a produce stand and centerpiece for the 40,000-square-foot space.

Hopey and Co.’s downtown location began as a small booth in the back corner of the Downtown Market artists market which occupies the same building. The new expanded space houses a butcher shop and extensive beer and wine area, as well as a deli and café with hot and cold sandwiches, salads and fresh ice cream made in-house from Mills River Creamery milk products.

A full restaurant and demonstration kitchen for cooking classes are planned for the spring. Hopey and Co. also operates two other grocery stores in the area — one on Sweeten Creek Road and one in Black Mountain.

The downtown Hopey and Co. is at 45 S. French Broad Ave. Hours are 9 a.m.-7 p.m. Monday-Saturday and 11 a.m.-6 p.m. Sunday.  
 

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