AVL Beer Week 2019: Audra Gaiziunas helps small breweries with management strategies

MONEY MATTERS: Audra Gaiziunas says while many large breweries can afford to hire financial managers, her company, Brewed for Her Ledger, specializes in helping small craft breweries with with management concerns. “No one was fighting for the little guy, that startup that is bootstrapping its way through financing its first 1,000 barrels of production," she says. Photo courtesy of Gaiziunas

Audra Gaiziunas, owner of craft brewery management consulting firm Brewed for Her Ledger, is also a columnist and in-demand public speaker. Her consultancy work is centered on providing financial know-how and expertise to the brewing industry. She started her business in 2014 to address an important realization: “The most-established companies were large enough to afford hiring full-time accountants,” she says, “But no one was fighting for the little guy, that startup that is bootstrapping its way through financing its first 1,000 barrels of production.”

After earning an MBA from UNC’s Kenan-Flagler Business School, Gaiziunas landed in the corporate world. But she didn’t last long there. “I knew the corporate route was just not a fit for me,” she says with a laugh. “I wanted out as soon as possible.” She landed a job as controller for Dogfish Head because, in her words, she was “the ‘quirky’ one who would be a better fit for their culture.” Working alongside the brewers, she fell head over heels in love with the craft brewing industry. She went on to hold the position of CFO at Mother Earth Brewing before setting out on her own.

It’s readily evident that Gaiziunas is not your typical consulting accountant. She brings a scrappy, indie mindset to her work, which helps explain her deep rapport with small, independent brewing operations. Often helping to create business plans, she fills an important need. “A vast majority of the breweries in the United States are far too small to afford a senior financial officer,” she says. “It was clearly proven a deficiency within the industry.”

Even when brewers demonstrate strength in marketing, Gaiziunas says that their operational infrastructure is often lacking. “Why not bring global best practices to apply them to a hyperlocal market?” she says. “No one else was doing it.”


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About Bill Kopp
Author, music journalist, historian, collector, and musician. His first book, "Reinventing Pink Floyd: From Syd Barrett to The Dark Side of the Moon," published by Rowman & Littlefield, is available now. Follow me @the_musoscribe

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2 thoughts on “AVL Beer Week 2019: Audra Gaiziunas helps small breweries with management strategies

  1. sbrewingcompany

    Audra Gaiziunas’ profile on mountainx.com is truly inspiring! Her passion for food and dedication to sustainability are commendable. I loved reading about her journey as a fermentation expert and how she’s contributing to the local food scene. Her innovative approach to food production is a valuable asset to the community. Kudos to Audra for making a positive impact, and I can’t wait to see what she accomplishes next!

  2. sbrewing company

    Your profile of Audra Gaiziunas is a fascinating insight into the world of craft brewing and the dedication of individuals like her. Her journey from finance to the beer industry is inspiring, and it’s clear that her passion for craft beer and data-driven decision-making has been a driving force in her success. Your writing beautifully captures her story and contributions to the craft beer community. It’s wonderful to see profiles like this that shed light on the diverse and dedicated individuals behind the scenes of the craft beer industry. Keep up the great work in sharing these compelling stories!

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