Giving back: A colorful opportunity

Image courtesy of The Color Run.

The Color Run is coming to Asheville on Saturday, July 26 — bringing a chance to run for a good cause as a portion of proceeds will benefit the Pediatric Brain Tumor Foundation. For those looking for a colorful and fun chance to help out, the foundation needs volunteers to help with the paint race. Communications coordinator Katie Allison gives us the details on the event and the foundation’s work.  

Can you tell us more about the mission of the Pediatric Brain Tumor Foundation?

The Pediatric Brain Tumor Foundation is a national voluntary health nonprofit that works to eliminate the challenges of childhood brain tumors — one of the deadliest forms of childhood cancer. More than 28,000 children in the United States are living with a brain tumor diagnosis, and nearly 13 new cases are identified each day. As the world’s largest nonprofit funder of childhood brain tumor research, our mission is to cure the kids. Our programs also include free educational resources and college scholarships for brain tumor survivors and mission-focused events.

Tell us more about the Color Run. What are some of the tasks volunteers will be doing?

The Color Run, also known as the Happiest 5K on the Planet, is a unique paint race that celebrates healthiness, happiness and individuality. Volunteers will be helping local law enforcement direct traffic around the race course and keeping runners within the designated path.

Are there any requirements for being a volunteer?

Volunteers must be 15 years of age or older, and they must be able to commit to the full shift, 6:30 a.m. to 12:30 p.m.

Will you have additional volunteering needs after the Color Run?

We have events all over the country, including Ride for Kids motorcycle event and our new walk/run, Starry Night. Volunteers help with everything from securing sponsors to registering participants. After the Color Run, we’ll need volunteers for the Asheville Ride for Kids, which takes place on Aug. 24.

For more information on volunteering at the Color Run or other PBTF events, call 665-6891 or email


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About Carrie Eidson
Multimedia journalist and Green Scene editor at Mountain Xpress. Part-time Twitterer @mxenv but also reachable at Follow me @carrieeidson

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