On the heels of helping raise over $123,000 for area nonprofits in 2017, the Give!Local team plans to raise even more in 2018 via Give!Local’s end-of-year online giving platform. Donations grew in both the second and third year.
Area nonprofits can apply through June 15 to participate in the 2018 effort.
“On May 16, we’ll be meeting with local nonprofits who are interested in participating in our fourth year. We’ll be discussing what they can do to ensure they have a successful Give!Local campaign,” says Susan Hutchinson, Give!Local project director.
“Give!Local is a fairly elaborate program offering many opportunities for nonprofits seeking to raise awareness and funds. It takes some effort to understand all the possibilities and bring the fundraising possibilities to fruition,” Hutchinson notes.
At the core of Give!Local is a website that is active during November and December. The site includes information about the campaign’s current 40 or so local nonprofits and allows donors — through a single credit-card shopping-cart transaction — to designate how much money they want to give to whatever mix of nonprofits they designate. The minimum donation is typically $20. Donations can be divided in $1 increments to any of the participating nonprofits.
In addition to any tax benefits donors receive, Give!Local rewards all donors giving $20 or more — but particularly new and young donors, who may not be in a position to itemize their donations to the IRS — by sending them a voucher book for goodies and other incentives provided by area businesses.
“Many of our donors are young people who can’t afford to give a lot, but everyone who gives $20 or more gets something, like a free slice of pizza and an ice cream cone, along with other items redeemable with vouchers from local shops,” says Hutchinson.
Give!Local emphasizes young donors for a reason. “People who get in the habit of giving when they are young are more likely to continue giving when they are older, when they often have more disposable income. We hope we are developing the donor habits for the coming decades,” Hutchinson explains.
Donations last year ranged from $10 to $10,000.
“In 2017, we launched the ‘Every Penny Counts’ campaign,” Hutchinson adds, in which the campaign covered all credit card fees. “Every penny donated through Give!Local went to the designated nonprofits. We’re very proud of that,” she says.
“We are currently searching for nonprofits who want to participate in this year’s fundraising campaign, as well as for local businesses who want to help incentivize donors,” Hutchinson says.
The deadline for nonprofits to apply to be a part of this year’s Give!Local is June 15. The online application is here.
An organizational meeting for nonprofits wanting to know more about Give!Local will be held at The Block Off Biltmore on Wednesday, May 16 at 1 p.m.
Give!Local is a project of Mountain Xpress, which is seeking business partners to help sponsor the program. If you have a business that is interested in participating, contact Hutchinson at email@example.com.