US Cellular Center sign installed

Hiawassee Street was closed Friday morning as crews worked to install the much-anticipated US Cellular sign on the building formerly known as the Asheville Civic Center. The renaming of Asheville’s largest public venue was a contentious and hotly-debated topic. 

SHARE

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

10 thoughts on “US Cellular Center sign installed

  1. Jeff

    That’s it?? Just “US Cellular”? No “Center” indicating that it’s not a cell phone store? That’s confusing. And ridiculous.

    • Dionysis

      They mean “much anticipated” by U.S. Cellular, not the majority of citizens.

  2. sharpleycladd

    If they give me $1.35 million, I’ll stop calling it the Civic Center. Our City leaders are the most bonehead marketers on earth.

  3. Curious

    The Cedar Rapids agreement is for ten years. Isn’t the Asheville agreement for five years? Could that account for the difference in Mr. Summers’s Cedarfrickin’ Rapids deal?

    • bsummers

      The $1.35 mil for Asheville is for 8 years:

      http://tinyurl.com/bt7qmax

      $168,750 per year vs. $380,000 per for Cedar Rapids. Less than half.

      Don’t get me wrong – I wish they hadn’t sold the Civic out from under us for any amount. But the cheap price tag just adds insult to injury.

  4. TaxPayer

    Congrats to city officials for working out this deal with US Cellular to offset the financial drain that was the Civic Center. Maybe there are some other naming opportunities.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.