The Gospel According to Jerry

Commentary by Jerry Sternberg Image courtesy of the author

Jeremy Goldstein, the chair of Asheville’s Planning and Zoning Commission, recently had the stones to say what no one else has publicly admitted: The NIMBY emperor is standing out in the backyard, nekkid.

Well actually, what he said was, “I’m hearing that the city wants us to increase density, especially in this area. Then I’m hearing a lot of comments [from neighborhood residents] where they don’t want that type of density. … That’s my conundrum here: We’re trying to adhere to two different things.”

The same folks who push for affordable housing, greater density, infill, sidewalks, bike paths, parks, greenways and more city services will suddenly go to unreasonable lengths to discourage those kinds of development when it occurs in their backyard. They whine when taxes, rents and housing costs go up, but they don’t want any more development in their own neighborhood.

Meanwhile, Asheville is a city under economic siege, due to the actions of the state Legislature and the fact that most of the revenue to provide all those goodies must come from property taxes — and an expanded tax base.

A couple of years ago, I briefly served on the Mayor’s Affordable Housing Task Force. The woman who was then the head of the Coalition of Asheville Neighborhoods also served. Her opening remark was that she represented some 50 neighborhoods and, while they were for affordable housing, it would be built in those neighborhoods over their dead bodies. Since I didn’t want to be responsible for corpses strewn all over town, I resigned from the committee, because I could see it wasn’t going anywhere.

Newly re-elected City Council member Gordon Smith got it right when he said, at a recent candidate forum, “What we have to do is get the policy right to make the process predictable — and then stick to the policy.”

With our mountain terrain and our UDO regulations, the development process is very expensive here. But the subjectivity of both the neighborhoods and the regulatory boards further complicates matters. Propose a project and you’ll be told that it is out of proportion, the wrong color or not historical enough. Opponents will also trot out the mandatory “traffic congestion” and “decline in property values” arguments, treating the evil developer like a piñata.

Believe it or not, most developers are visionaries — creative risk takers who take great pride in their finished product. Yes, they make every effort to turn a profit, but don’t forget that the banks insist on a projected profit, or they won’t provide the financing.

By the way, nonprofits aren’t exempt from neighborhood excoriation either. Just look at what Mountain Housing Opportunities has run into.

One of the classic anti-development comments is “This project will hurt our tourism business.” When the hell did we put the tourists in charge of our city development?

We’ve had people go apoplectic over such developents as the Aloft Hotel, Staples, the Larchmont Apartments and Campus Crest student housing. Even architects with no connection to a particular project are often quick to tell the person designing it that their baby is ugly. Yet once it’s finished, there’s been no great gnashing of teeth or rending of garments over their actual impact, because the predicted doomsday simply didn’t happen.

The whole community seems to agree that we need more affordable and workforce housing. It can’t all be subsidized, and with high land costs exacerbated by the required land preparation, we have to substantially increase the density to make it work.

What is wrong with high-rise apartments? Rich people seem to fare very well in them; are they not good enough for everybody else?

We don’t get any help from Buncombe County either. Under its zoning ordinance, driven by a couple of county bureaucrats, residential density is ridiculously low. If you want housing to be affordable, however, you have to build more. It’s just common sense that the more you have, the more competitive the prices.

Let’s wake up. We are patting ourselves on the back about all the new jobs we’re bringing into the city and county, but we’re not providing reasonable-priced housing, so many of those workers end up living in other counties — and many of the economic benefits promised to Asheville and Buncombe County go with them.

Let’s take Gordon Smith’s advice: Make the process predictable. Make it possible for a developer who goes to considerable trouble and expense drawing up plans and meeting with city officials to hammer out compliance has a reasonable assurance that the project will eventually be approved — not denied because our boards are intimidated by the mob mentality that usually rises up in response to such efforts.

And to those who want to discourage future development in Asheville, I say be careful what you wish for. Because if we don’t continue to expand our tax base, we may price ourselves right out of the very city we all love so much.

— Local developer Jerry Sternberg, an Asheville native, can be reached at


Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

One thought on “The Gospel According to Jerry

  1. Roger Hartley

    Can anyone name a dense urban city that has affordable urban housing? I dont mean that there is none…i mean those dense cities that we clamour to be? Charleston SC. Austin Tx. Nope. Athens Ga? Not in town…except in student ghettos. Portland? Nope, And the bigger they get and the denser they get…the more expensive they get. And the kind of affordable housing you do get knocks down trees in the burbs, Anyway. you creat opportunity. you create people and you create businesses that will give their eye teeth to be there…with tight regulations in place. Look at all the new hotels ready for groundbreaking now…in this so called developer unfriendly town.

    Yes we have a revenue problem. Lets focus on the fact that we are a high demand tourist industry that has a 4% hotel occupancy tax…no prepared food tax…no real hospitality races. In comparison to cities like ours we are forced to do what Jerry says because our leadership has failed to take on those interests and has left us in an unthinkable poor set of revenue structures.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.