New Belgium — a wolf in green clothing

It hasn't taken New Belgium long to show its true colors as a predatory corporation. With disgust, I've seen RiverLink and New Belgium conspire to foist New Belgium beer, exclusively, on the attendees of the RiverMUSIC series. This may be the only public event in Asheville history monopolized by one beer. Not even Budweiser does that. And they could have.

For years, our local breweries have played nicely together at events like Downtown After 5, offering a representative selection of fabulous local craft beers.

RiverLink, on the other hand, has been bought and co-opted by New Belgium, whose promotional bankroll dwarfs that of local breweries. What an ungrateful slap in the face to the local breweries that have helped RiverLink raise funds over the years!

So, I will be boycotting RiverMUSIC and New Belgium until they allow the other local breweries to participate in the event as sponsors.

So much for New Belgium respecting our existing culture. It is a wolf in "green clothing.”

— Mike Hiers

About Webmaster
Mountain Xpress Webmaster Follow me @MXWebTeam

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

One thought on “New Belgium — a wolf in green clothing

  1. sharpleycladd

    Our Council and Commission probably screwed the pooch on the New Belgium thing. There are going to be lots of announcements of Colorado- and California-based brewers building East Coast plants in the next few years. It’s unlikely that many announcements will involve significant incentives, and, sadly, unlikely that any other brewers will choose to locate here. If you ask around the brewing industry, one brewer – besides Anheuser-Busch – has quite the reputation. We’ve got a great neighborhood for brewing, but we’ve paid a premium for this one, new, neighbor . . .

    Happily, we’re getting Sierra Nevada, and those folks are the real deal. Less talk, more rock.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.