As an employer, I want to share with other businesses the importance of caring for our environment, our citizens and our health so that we can become partners in providing jobs and improving the environment. As businesses look to expand, they seek locations that provide their employees with a good quality of life. This can include many things, from clean air and water to supporting outdoor activities and alternative-transportation opportunities. Not only does a good quality of life improve the lives of citizens, it also attracts businesses who want happy, productive employees.
New Belgium Brewery is an example of a modern business that understands how improved quality of life affects its workers. When considering a major East Coast expansion, New Belgium chose Asheville over Philadelphia, even though Philadelphia offered the company much larger incentives, including $30 million in discounted financing. What Asheville lacked in monetary incentives, however, we made up for by offering a better quality of life. Our community attracts businesses that share our commitment to protecting our natural environment.
We still have lots to do, but together conscientious businesses can work to make our community the best place on earth to live.
— Claudia Nix