Satirical article, serious response

In response to the [the Asheville Disclaimer] article in your Sept. 22 issue [“Asheville Restaurant Closes After 18 Months Despite Attention to Feng Shui”], I was nearly rendered unconscious due to oxygen deprivation from laughing too hard.

I have since recovered and feel compelled to offer the benefit of over 30 years’ experience in the foodservice industry to those pursuing the dream of opening their own restaurant. First off, you better know what you are doing; this is not the business to enter as a novice.

Profit margins are slim and can be nonexistent when first building your customer base. The “if I build it they will come” belief does not apply very well to restaurants. What attracts people is good food, good service, atmosphere and value (are they getting their money’s worth).

Basic business principals apply: location, location, location! This business is all about giving people what they want, as opposed to the quote cited in the article: “We give people what they need, not what they want.” Restaurants that cannot adapt to their customer’s changing needs are doomed to extinction. Culpability is perhaps not the most important characteristic of a successful restaurateur.

You need to have a good product, a good business plan and a good bank account to make it happen. If you need advice to get started, I suggest choosing consultants in the appropriate field.

— Robert Rolfe

About Webmaster
Mountain Xpress Webmaster Follow me @MXWebTeam

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.