ACM’s not just any market

Excuse me for complaining, but I can’t believe you put the ad announcing the reopening of the Asheville City Market on page 33 in [April 15] paper! How could you bury that ad way back there when this market is one of the best things to happen to Asheville in years?

I remember meeting a woman a decade ago—while working with a group of folks trying to get businesses started through Mountain Microenterprise (now Mountain Bizworks)—who tried for years to find a place to start this long overdue highlight for our city, to no avail.

Y’know, Asheville is often compared to the progressive cities of the West Coast, where Saturday markets have been a regular event for decades. In Portland and Eugene, Ore., for example, whole city blocks give way on Saturdays for produce, food vendors, crafters, palm readers, nonprofits, jugglers, entertainers—you name it. And everyone from everywhere, local and visiting, shows up to celebrate their wonderful towns and say hello to each other, buy, sell, trade. This is how urban community thrives.

So please don’t treat the ACM like just another local business or even just another tailgate market, because it’s Asheville’s opportunity to live up to its reputation as a progressive, tightly knit urban center in the Southeast.


— Arjuna da Silva
Black Mountain

Advertising director James Fisher responds: We value every one of our advertisers and try our best to treat them fairly. In general, ads are rotated throughout the paper. This enables our diverse readership to see ads coupled with our equally diverse editorial content. The Asheville City Market ad has appeared on page 11 (April 8), page 33 (April 15) and page 14 (April 22). Thanks for reading and for supporting local business—Local Matters!

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