I was very interested in the article on Dunkin Donuts but puzzled by the title, “Going Cuckoo over DoDos” [The Biz, Nov. 20]. I grew up in Massachusetts, the birthplace and Mecca of Dunks. So Millard’s following statement got me to scratch my head with bewilderment: “The Massuchusetts-based chain … is drawing … gobs of Yankee transplants who miss their ‘DoDos,’ as the store is affectionately called in the Boston area.”
I moved from Boston two years ago, so unless this pet name is new, I have to question where Millard got his information. DoDos?? It doesn’t even make sense. I mean it’s Dunkin Donuts, not “Donkin Donuts”! Thinking I might be out of touch, I called several friends who still live in Beantown, asking them if they had ever heard of DoDos. My friend Mike, a fellow dunkin junky, lives near Fenway and responded by saying, “Huh? Oh! DoDos, yeah yeah—that’s that extinct bird, right?” His response was typical.
My affair with Dunkin coffee began at the tender age of 12, when I ordered a French Vanilla Ice coffee “extra extra.” I’m convinced they used crack instead of sugar because after that I couldn’t get enough. I took a baby-sitting job to pay for my habit. In high school I even worked in a Dunkin Donuts, just for the free coffee. Due to that experience, I have tremendous respect for Dunkin employees. All day these people stoically endure having orders barked at them while tolerating the abusive words of disgruntled customers, all this for minimum wage.
My point is, in Massachusetts, we Yankees affectionately call Dunkin Donuts “Dunkins,” or “Dunks,” even “D and Ds”, but we never insult and slander our beloved institution by calling it DoDos! And Millard, if someone you know does, please set them straight. It’s like a tourist calling San Francisco “Frisco.” To be honest, I hope Millard is wrong about the 12 other planned stores too. In spite of my allegiance to the pink, white and orange, it would be a shame to see places like Gourmet Perks, Izzy’s or the Dripolator go the way of Bean Streets because they can’t afford Asheville.
— Joanna Cahill
Proud Masshole and Ashevillain
Writer Hal Millard replies: Thanks, “Masshole,” for your comments. I derived my information from the fact that I, too, used to live in the Boston area (Natick and Framingham), and I have friends here who are Boston natives and who reminded me of the moniker (one of many perhaps, but a real one nonetheless). As for your comments on the chain’s expansion and its effects on local businesses, I, too, hope that the little guys remain healthy and prosperous—but the market will bear what the market will bear. However, if there is any town where such local businesses can thrive, it’s Asheville.