In the Nov. 28 issue, Mountain Xpress stated the verified pick-up rate of their publication. This has absolutely no verification of the reading percentage! Now that you have fired the best columnist you’ve ever had, I may pick up a weekly copy to clip out the Calendar of Events only, and virtually no scanning of all the ads or comments or articles. Furthermore, I sometimes pick up a couple of extra copies for neighbors, and then find that they are either out of town or have already gotten one—or don’t want one—and so your verification count is increasingly invalid.
So readers, take note that Mountain Xpress is only quoting their production and return, but has not and cannot verify that even one issue has been read.
As to the firing of Cecil Bothwell—who was the greatest asset Mountain Xpress has ever had, in my 20-year view—[this] has greatly diminished your publication. Your loss is Bothwell’s gain, as it has given him time and encouragement to utilize his talents elsewhere!
— Ruth Beard