A few of our listeners [at the radio station formerly known as WPVM] called during our holiday fund drive to ask why we've begun to refer the radio station as MAIN-FM rather than by the call letters as we used to, so I thought I'd take a moment to explain.
It has always been MAIN's vision to offer independent news and music over as many local-media channels as possible, including the Internet, public-access TV and our low-power FM-radio station.
We are one community network delivering news and music over multiple media channels.
That's why we have renamed our radio channel MAIN-FM. Likewise, we hope to soon be delivering community video over our MAIN-TV channel, which you will be able to access both online and on the local public-access TV channel. This reflects a fundamental change in the world of digital-media technology, as virtually all forms of media are migrating to a single Internet-delivery platform.
This change, we hope, will eventually clear up any confusion resulting from using primarily the station's call letters. Many people in our community never even realized that the radio station was a part of the Mountain Area Information Network.
This confusion has even led some members of our community to believe that the radio station has a separate budget. It does not. In fact, it has never had a separate budget.
Funding for running the radio station was always supplemented by funds from other parts of the network, which bore administrative, personnel and technical costs since the station's very first day of operation.
So where does the additional money to operate this radio station come from? Most of it comes from your friends and neighbors who use MAIN for their Internet access — or to host their web sites.
That's right, since 2003 when we first went on the air, the radio station has never paid its own way. And that's OK! …
I hope this helps clarify why our radio station is now known as MAIN-FM, and why listeners will occasionally be asked to make a tax-deductible donation to this pioneering effort to offer locally operated media services while creating a more democratic media. …
I'm excited about MAIN-FM's new program schedule and I look forward to meeting many of you as the board works to make the entire MAIN network a powerful force for economic sustainability and participatory democracy.
— Michelle Smith
Mountain Area Information Network