“The state law requiring 75% of the tax to be used for advertising is absurd.”
“I think and truly believe it is a travesty that so much of the funds from the occupancy tax are rerouted to advertising for more tourism!”
“Imagine my shock and utter dismay to find two full-page ads for cigarettes.”
The Xpress advertising team has a unique window into the region’s small-business community. After nine months of local economic turmoil, advertising representatives David Furr, Sara Brecht and Tiff Wagner reflect on the year’s ups and downs.
“You at least had the large disclaimer of a few of the deadly health effects, so my question is why would the MX even consider running an ad for this?”
“I know times are tough and you reached out to your readers for a donation, but I’ll pay you extra to not put ads for their “pregnancy services” in the paper.”
“Did I really open up the [April 15] issue of the Xpress to find a two-page centerfold advertisement for cigarettes?”
“I’m no marketing expert, but I think it’s best if your advertising doesn’t annoy the public.”
“With these as the antecedents to the [recently replaced] billboard, it feels as though our overall feminist leaning and progressive community might indeed be justified in our agitation with this piece of marketing.”
The North Carolina Press Association recently honored Mountain Xpress with four state awards for outstanding ad design.