“This is increasingly a wellness corridor,” says chef Reza Setayesh of West Asheville, the location of his newest restaurant BimBeriBon. Local entrepreneurs, he notes, “have invested in businesses that promote a lifestyle and environment that includes the whole being, whether it’s acupuncture, massage, food, yoga. This is a neighborhood that helps people move, make healthy choices and thrive.”
Local businesses are offering a huge variety of CBD-infused and hemp-based food and drink products. But a recent move by the N.C. Department of Agriculture and Consumer Services may make this market more complicated.