French Broad River in River Arts District

Study puts $3.8B annual price tag on French Broad

A recently completed study, commissioned by the French Broad River Partnership in 2019 and led by economist Steve Ha of Western Carolina University, sets the total economic value of the French Broad and its tributaries at $3.8 billion per year. By comparison, the Blue Ridge Parkway that also runs through Asheville creates about $1.3 billion in economic output per year.