The move drew mixed feelings from some board members, driven not by the project itself but by what they suggested was an unclear process for distributing funds.
At its March 25 regular meeting, the Buncombe County Tourism Development Authority board unanimously approved a projection that occupancy tax revenue would exceed $27 million for fiscal year 2021-22 — 15% more than projected for the current fiscal year, which ends in June, and 9% more than the year before the pandemic.
“Most people I know working in the ‘hospitality field’ are struggling to meet the recently announced $17-plus per hour living wage threshold and facing rising property taxes.”
Victoria “Vic” Isley, the new president and CEO of the Explore Asheville Convention and Visitors Bureau, says new paid advertising for Asheville, an expansion of the Buncombe County Tourism Development Authority board to include short-term rental owners and changes to occupancy tax allocation are all on the table in 2021.
It’s time to celebrate the creativity of our community’s response to the pandemic, even as we acknowledge the pain, uncertainty and loss that surely still lie ahead. Community members weigh in on the successes that fill them with pride as they look back on 2020.
Xpress Assistant Editor Daniel Walton and local community figures discuss how the year’s events have accelerated many of the issues that were already facing Western North Carolina.