Boulder-hopping, rappelling, cliff-jumping and stream-wading are Joe Moerschbaecher’s stock and trade. Moerschbaecher, who owns Pura Vida in Brevard, makes a living guiding people in the art of canyoneering, according to an article in Our State North Carolina.
Canyoneering has long been popular in western states like Utah, where explorers traverse narrow, dry, slot canyons from end to end (think James Franco in 127 Hours), but Moerschbaecher was the first to apply those skills to North Carolina’s boulder- and waterfall-choked gorges. I was one of his first canyoneering clients seven years ago, when he ran the business solo out of the back of a well-worn minivan. Now he has a legitimate outpost in Brevard and half a dozen guides working for him. He’s spent years searching for picture-perfect gorges to explore, pioneering a number of canyoneering routes in Pisgah National Forest along the way.
“There’s so much potential for this sort of adventure here,” Moerschbaecher tells me after we make it to the bottom of the waterfall. “I think we’re just scratching the surface.”
Read the article here.
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