Psychographic illustration

BCTDA seeks ‘responsib­le travelers’ in new ads

During a June 24 meeting, the Buncombe County Tourism Development Authority board heard a presentation from marketing firm 360i about a new advertising campaign, scheduled to start in July, designed to attract a “responsible tourist audience” to the region. Ads will target visitors whose behaviors agree with “psychographic statements” about “willingness to conform.”

Josh Kelly by logging road

Green in brief: Small firms claim exclusion from local public solar process, Forest Service OKs Buck Project

Mike Diethelm, president and founder of Asheville-based SolFarm Solar Co., says a $10 million construction bond requirement for would-be bidders on the solar projects “knocks out so many local medium and small solar businesses, which we have a lot of in this town, and only opens it up to the big guys.”

NC Stage closed due to COVID-19

Who will benefit from local COVID-19 business relief?

Funds supported with tax money from Buncombe County, the city of Asheville and the Tourism Development Authority are being managed by the nonprofit Mountain BizWorks. Because of this arrangement, government and TDA officials say they will play no direct role in determining what area businesses and nonprofits receive public dollars.

View from Craggy Pinnacle

Green in brief: Buncombe backs Craggy scenic designatio­n, Duke releases net-zero carbon report

At an April 21 meeting, the Buncombe County Board of Commissioners lent their unanimous support to designating 16,000 acres of the Pisgah National Forest in the county’s northeast as the Craggy Mountain Wilderness and National Scenic Area. And on April 28, Duke Energy unveiled the most detailed public explanation to date of how company leaders are thinking about the longer-term future.

Mission Hospital campus

Mission Health to resume elective services within 10 days

Cancer therapies, joint replacements and other elective procedures that had been postponed due to the initial COVID-19 response will be the first to return. Since North Carolina’s first confirmed case of COVID-19 was announced on March 3, the Mission system has treated just over 20 inpatients for the disease.

Robert Pressley at April 16 Board of Commissioners meeting

Buncombe board split on direction for next phase of COVID-19 response

The commission’s Democratic members passed direction for expanded community testing and contact tracing over the objections of its Republican contingent. Joe Belcher, Anthony Penland and Robert Pressley stressed their commitment to ensuring the county’s safety but expressed concern over the process by which the resolution was introduced and some of its terms.

Isa Whitaker

Isa Whitaker builds community resilience through gardening

As coordinator of Bountiful Cities’ Asheville Buncombe Community Garden Network, Whitaker manages communication, educational programming and resources such as free seed and tool libraries for more than two dozen local gardening efforts. And after COVID-19 began impacting life in Western North Carolina, he’s seen an increase in the number of local residents interested in starting new community gardens.

Roy Cooper at COVID-19 press briefing

Cooper mandates social distancing in retail stores

The new executive order, effective 5 p.m. on Monday, April 13, limits shoppers to 20% of a store’s permitted fire capacity or five customers per 1,000 square feet. High-volume locations such as checkouts must mark six-foot spaces to ensure social distancing in customer lines, and all stores must conduct “frequent and routine environmental cleaning and disinfection of high-touch areas.”

Buncombe County seal

Buncombe yet to receive federal medical supplies

Although multiple trucks of supplies from the Strategic National Stockpile have been delivered to other parts of North Carolina by the National Guard over the past week, according to state Director of Emergency Management Mike Sprayberry, county officials say they aren’t aware of any such deliveries to local health care workers.

Bearwallow Mountain Trail

Green in brief: Buncombe merges conservati­on department­s, WNC trail closures

On March 17, the county announced that it would combine its Soil and Water Conservation District with N.C. Cooperative Extension to form the Agriculture and Land Resources Department. Meanwhile, the managers of numerous area parks and trails have opted to restrict access in an effort to slow the spread of COVID-19.

Stay Home tower in River Arts District

Buncombe’s COVID-19 rules stricter than state order

“Buncombe County is going to take actions that best safeguard the public health for Buncombe County residents,” said Fletcher Tove, the county’s emergency preparedness coordinator. He confirmed that the county’s more stringent rules would remain in place through at least the morning of Thursday, April 9.