Psychographic illustration

BCTDA seeks ‘responsib­le travelers’ in new ads

During a June 24 meeting, the Buncombe County Tourism Development Authority board heard a presentation from marketing firm 360i about a new advertising campaign, scheduled to start in July, designed to attract a “responsible tourist audience” to the region. Ads will target visitors whose behaviors agree with “psychographic statements” about “willingness to conform.”

Asheville Police Chief David Zack

From AVL Watchdog: Asheville arrest data suggest discrimina­tion against Black people

African Americans in Asheville are three times more likely than white people to be searched by police in traffic stops and are disproportionately charged with common crimes such as marijuana possession in disparities that experts in police bias called shocking, an AVL Watchdog analysis of police data found.

I-26 Connector moving ahead, but money issues loom

While local and state officials with the N.C. Department of Transportation say the nearly-$1 billion I-26 Connector project remains on schedule, recent financial woes at the agency have delayed some projects in the region. And those in the know say it’s too soon to say whether the domino effects from those delays may push off the start of construction for the connector project or affect later project stages.