TDA increases ad budget by $1M

As presidential hopefuls blitz the airwaves over the coming months to hook undecided voters, the Buncombe County Tourism Development Authority will be stepping up its own campaign. The authority’s board voted to increase its spring and summer advertising budget by $1 million, for a total of $12.65 million, during a Jan. 29 meeting. “We considered […]

Himanshu Karvir at Nov. 20 BCTDA meeting

On the defensive: TDA board members react to criticism

“In my opinion, there are no problems with the TDA. The problems lie elsewhere,” said Vice Chair Himanshu Karvir during the tourism authority’s Nov. 20 meeting. “The problem lies with individuals that have nothing to do with our industry and have no idea how hotels operate, how the TDA operates and what the occupancy tax does for our community.”

Cantrell Creek Trail ribbon cutting

Transylvan­ia County Tourism funds environmen­tal conservati­on

In 2017, the county’s tourism board launched the Transylvania Always initiative, which has since invested thousands of occupancy tax dollars into everything from hiking trail restoration to French Broad River cleanup. “I really don’t know of anywhere else, particularly anywhere else of our small size, that is doing anything similar,” says Clark Lovelace, the TCT’s executive director.

Chow Chow data

TDA approves $100,000 for Chow Chow festival

Last year, the Buncombe County Tourism Development Authority contributed $75,000 to Chow Chow through its event development incubator fund. Planning is underway for the festival’s second year, which has a projected budget of $700,000. The event is tentatively scheduled for Thursday-Sunday, Sept. 10-13, with final dates to be confirmed in November.