Craftpeak offers email marketing course

From Craftpeak:

Email Marketing With MailChimp

Learn how your email marketing program can take advantage of MailChimp features like Groups, Segments, A/B Testing, and E-Commerce integration.
October 27 | 6:30 – 8:30pm

15 W. Walnut St., Suite 202
Asheville, NC 28801 (map it)

$50.00
Class Description
Often called the original social media, email marketing isn’t going away any time soon! Many people send the same content to an entire list. Instead, they could be using groups and data to inform a more personalized experience. Sending targeted emails can increase subscriber engagement and sales. So what are we waiting for?

What you will learn
First, we’ll discuss some best practices. Topics we will cover include:

Your email signup form
Creating your list
Keeping your list healthy
Next, we’ll take a close look at how to use MailChimp’s Groups and Segments feature to send targeted messages.

Finally, we’ll look at how to connect MailChimp with your eCommerce store to create customer driven Segments.

Who is this class for?
Those already familiar with MailChimp will get the most out of the class. But, the ideas, concepts, and tools covered are relevant to any email marketing platform. The class will build on Lydia’s WordCamp lightning talk Email Marketing in a Flash.

Take aways:
Know the difference between MailChimp’s Groups and Segments
How you can use Groups and Segments to benefit you and your subscribers
How to gather data that can help you with your email marketing program
Best practices for your signup form and list health
Instructor

RSVP here.

Lydia Roberts
Lydia Roberts is a freelance web designer and developer. She’s been creating WordPress websites since 2009 and is a founding organizer of WordCamp Asheville. Lydia has many years of experience coding custom email templates. She has twice attended The Email Design Conference in Boston (it’s a thing) where she soaked up email marketing information like a nerdy sponge. Her friends and clients alike usually get an earful about her most recent trip to America’s national parks (current progress: 11 out of 59).