Outside Magazine names New Belgium Brewing one of America’s ‘Best Places to Work’ in 2012

Here’s the press release from New Belgium Brewing, which plans to build a big new production facility in Asheville, eventually hiring about 150 local employees.

New Belgium ranks fifth out of 100 selected companies

Ft. Collins, CO, August 13, 2012 – Outside Magazine’s fifth annual “Best Places to Work” list includes New Belgium Brewing once again. New Belgium ranks fifth out of 100 selected companies. Profiles of the top-ten-performing small, medium, and large companies will be published in the September issue of Outside magazine, available on newsstands August 14, 2012. The full list of 100 is now available at outsideonline.com/bestplacestowork.

Outside’s “Best Places to Work” project celebrates the innovative companies setting a new standard for a healthy work-life balance. The list was compiled with the help of the Outdoor Industry Association and Best Companies Group. The yearlong selection process began with an outreach effort that identified a wide range of non-profit and for-profit organizations with at least 15 employees working in an office in the United States. Participating companies were sent confidential employee-satisfaction surveys and employer-questionnaires to collect information about benefits, compensation, policies, job satisfaction, environmental initiatives, and community outreach programs. The experts at the Best Companies Group then analyzed the results and selected the companies that best enable employees to pursue active lifestyles, while also supporting their social and environmental contributions.

In past years, Outside has highlighted 50 outstanding companies. This year, Best Companies Group determined that there were so many top-quality applicants that the list needed to be expanded. Outside editors agreed, and doubled the size of the list.

“New Belgium fosters a high involvement culture where co-workers are encouraged to bring their best selves every day,” said New Belgium Spokesperson, Bryan Simpson. “Through employee ownership and open book management, we have a highly engaged work force working at top form. It’s an honor to receive this recognition.”

Some of the ways that New Belgium strives to fit folly into the day include offering on-site yoga, a volleyball court, climbing wall, indoor slide, foosball table and ping pong. A New Belgium cruiser bike is awarded to co-workers on their first anniversary of employment; after five years with the brewery, co-workers enjoy an all-expense paid pilgrimage to Belgium to learn more about beer culture. New Belgium also practices open-book management so all co-workers experience the rights and responsibilities of ownership.


“We’re thrilled to celebrate all 100 of these forward-thinking companies,” says Michael Roberts, Senior Executive Editor of Outside. “They believe success depends on helping their employees live more active and fulfilling lives. The kinds of benefits they’re providing—free fitness classes, flexible hours, subsidized healthy meals, lots of time out of the office—result in a more productive and engaged staff.”

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.

About Outside

Outside is America¹s leading active lifestyle brand. For more than 30 years, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, and Outside Books. Visit us online and on Facebook.

ABOUT THE BEST COMPANIES GROUP

Best Companies Group works with national and local partners around the country to establish and manage “Best Places to Work,” “Best Companies,” and “Best Employers” programs on a national, statewide, and regional basis. Through its thorough workplace assessment, utilizing employer questionnaires and employee-satisfaction surveys, BCG identifies and recognizes companies who have been successful in creating and maintaining workplace excellence.

ABOUT THE OUTDOOR INDUSTRY ASSOCIATION

Founded in 1989, Outdoor Industry Association (OIA) is the premier trade association for companies in the active outdoor recreation business. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. Outdoor Industry Association seeks to ensure a healthy and diverse specialty retail and supply chain based on quality, innovation and service. To this end, OIA works diligently to raise the standards of the industry; increase participation in outdoor recreation to strengthen business markets; provide support services to improve member profitability; represent member interests in the legislative/regulatory process; promote professional training and education; support innovation; and offer cost-saving member benefits. Search for outdoor-industry jobs is at OIA’s career center:www.outdoorindustry.org.

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About Jake Frankel
Jake Frankel is an award-winning journalist who enjoys covering a wide range of topics, from politics and government to business, education and entertainment.

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