Field Guide


A jewel nestled in the heart of the Blue Ridge Mountains, Asheville is as welcoming as it is bountiful and eclectic. Western North Carolina’s bold peaks and isolated hollers have long been a haven for the eccentric, the adventurous and those seeking respite, inspiration and rejuvenation. The arrival of the railroad in the 1880s opened a gateway for visitors, and the Land of the Sky has been a destination ever since.
What has evolved is a town with more than the usual share of unique and colorful characters, innovative thinkers and enterprising trailblazers who champion local causes and cherish the land. The rugged mountain landscape fosters resilience, creativity and independence as well as a collaborative spirit and strong community connections.
With its rivers and trails; vibrant beverage, food and music scenes; rich heritage of mountain crafts; wide-ranging community of healers and vivid assortment of shops, both weird and wonderful, Asheville is here to offer a kaleidoscope of experiences.
There’s so much to discover, and this is a great place to start.

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