The Shallot (Like The Onion, but purple): ‘Hedgehogs in Business’ proposal creates in-office dispute

A rare in-office scuffle occurred as Xpress staff deadlines were looming this week. Apparently, the news team had misinterpreted an interoffice memo from the (moderately illiterate) sales team. In it, the sales reps proposed a new special issue theme for the Oct. 11 issue: “Hedgehogs in Business.”

Somehow, Xpress reporters interpreted the pitch as a foregone conclusion. Adding further tension and confusion, the editorial team believed the request involved an entire issue dedicated to the 1970s Muppets feature about a diva pig exploring space.

Utilizing Zoom to avoid actual fisticuffs, all editorial questions were answered and misinterpretations clarified by the sales team. (Thought the news team remained skeptical about the proposed theme.)

Moving quickly, the sales team organized an Xpress-sponsored focus group to gather additional feedback on their vision for an issue dedicated to entrepreneurial hedgehogs (with a possible photo feature including other cute and cuddly rodents). The focus group, which included members of the porcupine community, took issue with the “cuddly” motif, which was seen as not being inclusive; they were also vocal about the issue being offensive to segments of the larger rodent community who don’t identify as hedgehogs.

In a total commercial sellout, the publisher nixed the whole thing and insisted on the “safe and traditional” cover story that you see today. To appease a potentially bitter staff, Xpress hosted an ice cream party during work hours.

Update: Hedgehogs were incorrectly identified as rodents, which they are not. We are sorry for this unfortunate error.

SHARE

Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.