The Buncombe County Tourism Development Authority board heard a quarterly progress report from Explore Asheville, the TDA’s marketing agency, regarding the authority’s strategic goals and initiatives at its Jan. 24 meeting. Highlights included the launch of a new Asheville-focused destination app, the upcoming redesign of the Explore Asheville website and the unveiling of the Asheville Black Cultural Heritage Trail, which was funded by a $500,000 Tourism Product Development Fund investment in 2018.
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