Barefoot Wine founders talk cause-related marketing and business strategy at UNCA

Barefoot Wine co-founders Bonnie Harvey and Michael Houlihan are headed to Asheville to share the secrets of their ultra-successful alcohol brand. UNC Asheville’s Family Business Forum will host the couple for two talks on Thursday, March 19 and Friday, March 20. Thursday’s free presentation, “How to Build a Number One Brand,” sees the two explaining […]