While overall hotel revenue was down more than 27% year-over-year in September, the latest month for which data is available, overall vacation rental sales that month increased by about 55% year-over-year, according to Explore Asheville interim CEO Chris Cavanaugh.
Buncombe County’s Tourist Development Authority began advertising for tourists to visit Asheville again — on the same day that the county’s top public health official said coronavirus cases were “rising at an alarming rate.”
The legislative change allows the Buncombe County Tourism Development Authority to use $5 million from its Tourism Product Development Fund — which previously had to be allocated to nonprofit entities or local government and spent on capital projects — for grants of up to $50,000 in support of tourism businesses other than lodging.
