The target audience for a new $11.5 million marketing campaign developed by Atlanta-based ad agency 360i includes 20 million more people than were reached by last year’s advertising for Asheville. New cities where ads will be shown include New York, Chicago, Birmingham and Columbus, Ohio.
Cece Noonan, 41, says that she became aware of Asheville about four years ago. First, as she recalls, there was an ad (or maybe it was an article?) about the city in USA Today or some other newspaper. Then she read about the city and saw ads for it in Southern Living on a consistent […]