Restaurants, brewers, hoteliers, tour companies and retailers were all among the 449 named Paycheck Protection Program beneficiaries with headquarters in Asheville. At least 46 of those entities also received help from the Buncombe County Tourism Development Authority to fill needs unmet by the federal loan effort.
During a June 24 meeting, the Buncombe County Tourism Development Authority board heard a presentation from marketing firm 360i about a new advertising campaign, scheduled to start in July, designed to attract a “responsible tourist audience” to the region. Ads will target visitors whose behaviors agree with “psychographic statements” about “willingness to conform.”
Coronavirus relief is just the latest topic in an ongoing debate over whether the Tourism Development Authority, with its mission to bring ever more overnight guests to Buncombe County, is good for county residents — or just good for the hotel industry that has controlled it since its inception nearly four decades ago.
In its inaugural year, the conference on WNC’s outdoors industry sold out, with over 250 attendees. This year, it’s expected to more than double in attendance, largely thanks to the efforts of the Growing Outdoors Partnership. The event takes place on Thursday, Oct. 10, at the Crowne Plaza Resort in Asheville.
A $940,000 award, to be administered primarily by Asheville-based nonprofit Mountain BizWorks, will fund the newly created Growing Outdoors Partnership, which aims to boost sustainable job growth in the local outdoor gear and recreation industries.
