Asheville’s reputation as a beer destination is chiefly due to the high-quality ales and lagers produced here. But something else is clearly going on as well: Our breweries, by and large, have a knack for branding.
![](https://mountainx.com/wp-content/uploads/2015/05/BrandNew_Woolly-330x220.jpg)
Asheville’s reputation as a beer destination is chiefly due to the high-quality ales and lagers produced here. But something else is clearly going on as well: Our breweries, by and large, have a knack for branding.
Highland is celebrating its mascot, Scotty, as he turns 21. After all, the brewery says, he’s finally old enough to drink beer.