A recently completed study, commissioned by the French Broad River Partnership in 2019 and led by economist Steve Ha of Western Carolina University, sets the total economic value of the French Broad and its tributaries at $3.8 billion per year. By comparison, the Blue Ridge Parkway that also runs through Asheville creates about $1.3 billion in economic output per year.
Commissioned by the French Broad River Partnership with $56,000 in grant funding from the Community Foundation of Western North Carolina, Ecology Wildlife Foundation and Duke Energy, the research effectively seeks to fill out the river’s books. A team led by economist Steve Ha of Western Carolina University will analyze the monetary value of a healthy river to its eight-county watershed.
