How to Get Ahead in Advertising

Movie Information

In Brief: Bruce Robinson's blistering -- and hysterically funny -- attack on both advertising and consumer culpability, How to Get Ahead in Advertising, is a fantasticated satire about an advertising whiz who suffers a crise de conscience that is followed by a bizarre physical change in the form of a talking boil that ultimately becomes a second head, which takes over -- creating a true monster of the advertising kind. Hard to describe without it sounding ridiculous, but the film is actually anything but, and the line between reality and fantasy is much more defined than is often assumed.
Score:

Genre: Black Comedy Fantasy
Director: Bruce Robinson
Starring: Richard E. Grant, Rachel Ward, Richard Wilson, Jacqueline Tong, John Shrapnel
Rated: R

A great many of the movies that came from George Harrison’s Handmade Films were less than memorable—or even memorably bad (Shanghai Surprise, anyone?). But the two movies Handmade produced utilizing the peculiar vision of actor-turned-filmmaker Bruce Robinson—Withnail & I and How to Get Ahead in Advertising—were something else again. The former is the better known (and the most cult-driven), but this stylish, black—even bleak—comedy fantasy about advertising is actually, I think, the better film. Richard E. Grant (who’d played Withnail in the earlier movie) stars as cynical advertising genius Denis Dimbleby Bagley, a man who prides himself on being able to sell anything by making it appealing (“I’m the man who’s taken the stench out of everything but shit”). When he gets stuck on trying to come up with a campaign for “a particularly boring pimple cream,” he suffers a breakdown and decides to get out of advertising. But before he can, a boil shows up on his neck. But this is no ordinary boil—at least, depending on where you think reality ends and fantasy begins. It has a face and it talks—embodying everything Bagley hates about himself—and soon controls his life. Worse, when the thing is about to be surgically removed, it becomes a full-sized head—and the wrong head survives the operation. And that’s just the mid-way point. Hysterically funny, bitter and more than a little disturbing—with brilliant use of Camille Saint-Saens “Organ” Symphony and “Jupiter” from Gustav Holst’s The Planets. One of the best—and certainly most unusual—films of the 1980s.

The Asheville Film Society will screen How to Get Ahead in Advertising on Tuesday, April 3, at 8 p.m. in the Cinema Lounge of The Carolina Asheville, and will be hosted by Xpress movie critics Ken Hanke and Justin Souther. Hanke is the artistic director of the A.F.S.

SHARE
About Ken Hanke
Head film critic for Mountain Xpress from December 2000 until his death in June 2016. Author of books "Ken Russell's Films," "Charlie Chan at the Movies," "A Critical Guide to Horror Film Series," "Tim Burton: An Unauthorized Biography of the Filmmaker."

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

19 thoughts on “How to Get Ahead in Advertising

  1. Ken Hanke

    And Youtube is no way to see a movie. I do believe it’s available on DVD still.

  2. Orbit DVD

    Well, if me lives in Asheville I know of two video stores that stock it. Probably three actually.

  3. Orbit DVD

    Well, if me lives in Asheville I know of two video stores that stock it. Probably three actually.

  4. Ken Hanke

    Do you have the most recent one from Image? That’s the only one that’s anamorphic.

  5. Barry Summers

    Why is the dancing billionaire so coy about where these rumored video stores might be?

    I loved this movie, btw. Why doesn’t Cronenburg do a remake of it?

  6. Ken Hanke

    Why is the dancing billionaire so coy about where these rumored video stores might be?

    The ways of the dancing billionare are shrouded in mystery.

    Why doesn’t Cronenburg do a remake of it?

    Perhaps Cronenberg realizes this one is not in need of remaking.

  7. Orbit DVD

    You have unearthed the inadequacy of Netflix.

    One reason why I’m still open is that people are slowing cluing into the fact that Netflix is not everything that they have promoted themselves to be. Their streaming service in the past year has lost Criterion, Sony, Disney among others. They never had HBO and I suspect Warner Brothers will be leaving them soon.

    Do you have the most recent one from Image? That’s the only one that’s anamorphic.

    I had no idea that Image put that out, I’m stocking a new copy today. Isn’t the Criterion version the correct ratio?

    Marc has turned into the Cookie Monster.

    The Cookie Monster is now the Veggie Monster, so, no.

  8. Ken Hanke

    I had no idea that Image put that out, I’m stocking a new copy today. Isn’t the Criterion version the correct ratio?

    It’s the correct ratio, but it’s not enhanced to get the good out of a widescreen TV.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.