During a June 24 meeting, the Buncombe County Tourism Development Authority board heard a presentation from marketing firm 360i about a new advertising campaign, scheduled to start in July, designed to attract a “responsible tourist audience” to the region. Ads will target visitors whose behaviors agree with “psychographic statements” about “willingness to conform.”
![Psychographic illustration](https://mountainx.com/wp-content/uploads/2020/06/Beat-4-GettyImages-1198626419-330x327.png)