Asheville Startup Weekend winners launch Local Flavor AVL app

Press Release

Asheville, N.C. (Jan. 27, 2014) – Today the winners of Asheville Startup Weekend launched Local Flavor AVL, a first-of-its-kind mobile app that showcases only locally-owned Asheville businesses, non-profits, shops, services, musicians and artists. Designed to provide an authentic Asheville experience for locals, transplants and visitors, the free app is available for download at iOS App Store, iTunes and Google Play Store.

“Local Flavor AVL is part of the greater movement to keep Asheville unique by providing an affordable way for our local, independently-owned businesses, restaurants, shops, services, galleries, non-profits and our prolific arts and music scene to reach people who value an authentic experience,” said Ted Pate, Director of Marketing at Local Flavor AVL. “With new boutiques, restaurants, galleries and more opening their doors daily, new information is added regularly to the app. Our vision for this app is to help grow and sustain a vibrant local economy.”

The Local Flavor AVL partners, Hartley Brown, Flori Pate, Trevor Parker and Ted Pate, came together out of their love of working and playing in Asheville and shared a common bond to support all things local. In October 2013, the partners participated in the Asheville Startup Weekend, and after 54 hours of tireless ideation, they pitched their idea to the judges. Local Flavor AVL won first place. They are also the first winners of the Asheville Startup Weekend whose idea has come to fruition.

To become a member of Local Flavor AVL, a business must be independently owned with at least 50 percent ownership and headquarters in Buncombe County. Businesses may not be a registered franchise and must make decisions independently. Businesses may be listed in a variety of categories, including food and drink, beer, lodging, shopping, entertainment, arts, services, relocation and the giving back category, where Local Flavor AVL sponsors many non-profits by offering them a free annual membership.

More information about Local Flavor AVL is available online at To follow Local Flavor AVL on Facebook, go to For the newest daily deals and events, follow them on Twitter at @LocalFlavorAVL.

About Local Flavor AVL

Local Favor AVL was founded by Hartley Brown, Ted Pate, Trevor Parker and Flori Pate out of their love for all things Asheville and local. After a tireless 54-hour session at the Asheville Startup Weekend, the idea for the first-of-its-kind mobile app was born, taking first place honors. The app showcases the businesses, restaurants, events, non-profits, artists, musicians and more that deliver an authentic Asheville experience to locals, transplants and visitors alike. More information is available at


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