From the Citizen-Times:
“Three years ago the Biltmore Estate embarked on an ambitious plan to have its wine on sale in all 50 United States.
That was strictly a domestic ploy, an effort to boost market share from coast to coast, and it’s going great.
But if the estate plays its chardonnays right, it might be expanding into the mother of all markets: China.
The Biltmore Estate’s president for government and agricultural relations, Chuck Pickering, is part of a 40-business trade delegation visiting China, which has a population of 1.3 billion.
The idea is to help American businesses “strike new deals, strengthen business ties, expand their market and support jobs for Americans,” according to the U.S. Department of Agriculture.”
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