Industry experts weigh in on Sierra Nevada’s plan to build WNC facility reports:

…“Sierra has the ability to be an anchor for the [craft beer0] business and this move helps with the long term sustainability of the category,” said Joth Ricci, the COO of First Beverage Group, an investment and consulting firm dealing with the beverage industry. “You are starting to see leadership ‘shape up’ in the industry and there is now a serious opportunity for Sierra to become a leader in the craft category.” …

“I’m guessing the usual suspects,” [Doug Corbett, a former President at InBev] said. “Boston, Philly, D.C are areas where Sierra Nevada is already doing well. I also think Florida and the Carolinas could present some real growth opportunities for them.” …

“They have two operations, two management teams, two completely different locations now,” said Corbett. “Getting the same product out of two locations is completely doable; it just adds another level of complexity.” …

Thanks to @winbassett on Twitter for the heads up on this story.


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