Ingles and Kimberly-Clark join forces for sustainability project

Press release from Brand Activation Maximizer:

Ingles Markets, Incorporated (NASDAQ: IMKTA) and Kimberly-Clark (NYSE: KMB) have strategically joined forces and partnered with One Tree Planted for a major sustainability project that will plant up to 5,000 trees in the retailer’s local communities this year.

“We are pleased to be involved with this tree planting so close to our headquarters and to one of our first ten stores,” said Ron Freeman, Chief Financial Officer. “Ingles has a strong commitment to sustainability, from recycling tons of materials, environmentally friendly products/packaging, and energy saving fixtures. This tree planting is consistent with that commitment and we look forward to continued expansion of our sustainability efforts.”

“At Kimberly-Clark we care about our people, our communities and the future of our planet. Protecting our forests is just one of the ways we care for the planet and lead the world in essentials for a better life,” said Peggy Murphy, Sustainability Leader, Kimberly-Clark North America. “We are very proud to partner with Ingles and One Tree Planted on this project because it is helping to create a sustainable future for the communities where we work and live.”

From May 8th to May 28th, buy any two Viva® Towels 6pk or Cottonelle® Bath Tissue 6pk or 12pk and get $1 off, and a tree will be planted in the Ingles community. To kick off the promotion, Ingles and Kimberly-Clark will hold a ceremonial marketing event for media during “Earth Week” on April 23rd at 4 PM ET at Ingles located at 550 NC Highway 9, Black Mountain, NC 28711.

Ingles and Kimberly-Clark are bringing in five-time NBA All-Star Brad Daugherty along with former Buffalo Bills player Mark Kelso to dig in and plant some trees at the Ingles store in Black Mountain. The special guests are also expected to make a big announcement that Ingles and Kimberly-Clark will replace decades-old trees at Black Mountain Primary soon that were cut down as a part of a comprehensive security plan in safer areas on campus.

“What a tremendous effort on behalf of Ingles and Kimberly-Clark to give back not only to their communities, but also to be environmentally aware planting thousands of trees across the southeast,” said Brad Daugherty, who is from Black Mountain, N.C. and attended school at Black Mountain Primary. “We’re very thankful, honored and privileged to be here in our community, Black Mountain, to take part in this endeavor.”

When the tree planting project does take place at Black Mountain Primary, each tree planted at the school will represent a classroom so the students can see their trees grow. Each student will also receive fun swag bags from Ingles that will include shovels, garden aprons, seed packets and Kimberly-Clark product that they can take home to help them plant their own sapling in their yard or a summer garden.

“We are so blessed to have great partners in Ingles and Kimberly-Clark that have come together in an effort to strengthen their local communities,” said Mark Kelso, VP of Client Development for BAM that is responsible for bringing this program to life. “By partnering to plant thousands of trees throughout their geographical footprint, Ingles with Kimberly-Clark’s support, is strengthening those communities they call home by strengthening the environment. We are honored to be part of their sustainability efforts.”

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