Mission Health names Steven Crane as its new medical director of primary care

From the press release from Mission Health:

ASHEVILLE, N.C. (July 19, 2012) – Mission Health today announced the appointment of Steven D. Crane, MD, to the position of Medical Director of Primary Care. Dr. Crane is a longstanding, respected member of the North Carolina medical community, noted for his medical practice leadership and education of medical professionals.

Dr. Crane will direct the Mission Medical Associates (MMA) Primary Care clinical staff and oversee MMA’s primary care clinical programs. He will lead efforts to re-engineer patient care within Mission Health’s primary care practices to improve population health and achieve the system’s BIG(GER) AIM: getting each patient to the desired outcome, first without harm, also without waste and with an exceptional experience.

On a broader scale, Dr. Crane will lead the development of strategies and initiatives to support future growth of a regional network of primary care. Additionally, he will serve as clinical liaison to potential regional partners to enhance, improve and grow primary care access in western North Carolina.

“Steve comes to Mission Health with an extensive background in medical practice leadership,” said Marc Westle, DO, FACP, Senior Vice President of Innovation at Mission Health. “Not only has Steve demonstrated leadership and innovation in the clinical setting, he is also a highly regarded educator, particularly with respect to clinical care and rural population health. He is an asset to the Mission Health team and the western North Carolina medical community.”

Before joining Mission Health, Dr. Crane served as a Clinical Professor for the Department of Family Medicine at the University of North Carolina and as Assistant Division Director at Mountain Area Health Education Center (MAHEC). Prior to these roles, Dr. Crane served as the Program Director of the MAHEC Hendersonville Family Medicine Residency Program for six years. As Program Director, he developed curriculums and training methods that prepared physicians to practice medicine in small rural areas. Dr. Crane’s credentials include an impressive list of presentations, papers, peer-reviewed articles and primary-authored texts.

In addition to his new role at Mission Health, Dr. Crane will remain active at MAHEC as Assistant Division Director of Family Medicine and he will continue to see patients at Pardee Flat Rock Family Health Center.

Dr. Crane earned his medical degree at Case Western Reserve University in Cleveland, Ohio, and completed his residency at the Department of Family and Community Medicine at the University of Missouri in Columbia, MO. He is board-certified in the area of Family Medicine. Dr. Crane is a member of the North Carolina Institute of Medicine and is Board Chair at Community Care of Western North Carolina. Dr. Crane has received several major grants to improve patient safety and primary care in rural areas. His service has been honored on numerous occasions, including by the North Carolina Public Health Association and the Governor of North Carolina.

About Mission Health

Mission Health, based in Asheville, NC, is the state’s sixth largest health system and the tertiary care regional referral center for western NC and the adjoining region. In 2012, Mission Health was named by Thomson Reuters as one of the top 15 health systems in the nation – the only health system in North Carolina to receive this recognition.

Founded in 1885, Mission Health is the region’s only not-for-profit, independent community hospital system governed and managed exclusively in western North Carolina. Mission operates five hospitals, numerous out-patient and surgery centers, and the region’s only dedicated Level II trauma center. Its medical staff consists of more than 750 physicians, and is certified in over 50 medical specialties and sub-specialties. Centers of excellence include heart care, stroke care and neurosciences, and pediatrics. Mission Hospital, the system’s flagship hospital, is licensed for 730 beds and is the busiest surgical hospital in North Carolina. Other Mission hospitals include Blue Ridge Regional Hospital in Spruce Pine, McDowell Hospital in Marion, and Mission Children’s Hospital in Asheville. With approximately 8,800 employees and 700 volunteers, Mission Health is dedicated solely to serving and improving the health and wellness of the people of western North Carolina.

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