New Belgium comments on RAD property fires, emphasizes commitment to community

Press release

Fire Damages Two Buildings at New Belgium’s Craven Street Property
Asheville Fire Department Investigating Blaze

Asheville, NC – April 6, 2013 – Fire damaged two separate buildings on New Belgium’s Craven Street construction site in Asheville after a blaze broke out around 11:00 pm on Friday, April 5th. No injuries were reported and Asheville Fire Department had the blaze fully contained by 4:00 am. The Penland Auction House and a hay barn were heavily damaged. Investigators are calling the fire intentional. New Belgium Asheville General Manager, Jay Richardson, is flying in to meet with community leaders and fire officials.

“The safety of our contractors and of our friends and neighbors in the community is our top priority,” said Richardson. “We will work closely with Asheville Fire Department officials to determine the cause of the blaze. We will put every available resource into securing a safe working environment so that construction will continue on schedule and uninterrupted.”

New Belgium has been paying for increased security by off-duty Asheville Police Department personnel and a private security firm since February, 2013. In light of several recent suspicious fires in the area, New Belgium will pay to increase those existing patrols. Damage to fencing has been repaired and the site is currently locked and considered secure.

The Auction House was set for disassembly this spring. Materials were to be used on-site and repurposed by Old World Architectural Salvage of Asheville.

“The loss of those materials is certainly disheartening,” said Richardson. “This event only focuses our efforts to revitalize this site into a place that will truly make Asheville proud.”

Anyone with information regarding the fire is asked to contact the Buncombe County Crimestoppers:

Lt. Randy Smart

New Belgium will post updates to their website and Facebook pages as there are developments:

About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at

About Margaret Williams
Editor Margaret Williams first wrote for Xpress in 1994. An Alabama native, she has lived in Western North Carolina since 1987 and completed her Masters of Liberal Arts & Sciences from UNC-Asheville in 2016. Follow me @mvwilliams

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.