Scavenger hunt for Mountain Area Medical Airlift program engages with community

Press release

From Mission Foundation:

ASHEVILLE. N.C. (Sept. 24, 2013) – In an innovative move to increase awareness of the Mountain Area Medical Airlift (MAMA) program, Mission Foundation’s first-ever scavenger hunt which was hosted on Sept. 21, 2013 was successful. The winners, April Sides and Tammy Meagher found the last clue at the Pack Memorial Library.

“The MAMA scavenger hunt was an infusion of fun and community involvement into our campaign. It helped expand the breadth of the MAMA program and the vital emergency services it provides to our region,” said Bruce Thorsen, president of Mission Foundation. “MAMA and Mission Foundation have tremendous fan bases on Facebook, and the scavenger hunt was designed to engage them, provide information about this program and incite them to give to help us reach our $2 million goal.”

The campaign that ran over the weekend raised awareness about MAMA’s expansion which includes upgrading and up-fitting its two helicopters with state-of-the-art avionics, lifesaving technology and safety equipment. It will also include new all-weather hangars, new hangar equipment, fuel systems and generators, and new MAMA command center equipment, including radios, video systems, weather radar, blood refrigerators and pilot accommodations, to better serve the 17-county region the service covers.

The winners received a 10-inch, hand carved and painted replica of a MAMA helicopter, a prize valued at approximately $300. A special thanks to the Pack Memorial Library for participating in the scavenger hunt

About Mission Foundation
Mission Foundation, Inc. connects the generosity of a caring community with opportunities to improve lives through better healthcare. The Foundation is a 501(c)(3) “public charity” governed by a volunteer board of 28 trustees representing the local community. Since its founding in 1985, Mission Hospital’s centennial year, the Foundation has solicited and received more than $150 million in gifts and grants from all parts of Western North Carolina, the state and the Southeast as well as nationally. During its history the Foundation has conducted successful major capital campaigns that have helped create several “Centers of Excellence” at Mission Hospital in Asheville. The Foundation is the only Asheville-based non-profit to have attained nationwide accreditation by Charity Wise Alliance of the U.S. Better Business Bureau, meeting all 20 national standards. More information is available at


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