Marketing the mountains The fight for tourist dollars heats up

Marketing the mountains: The fight for tourist dollars heats up

Volume
24
/ Issue
43

Cover Design Credit:

Scott Southwick
With over 90 hotels in Buncombe County now and more on the way, the need to keep ramping up demand in the local tourism industry means there’s no rest for the folks promoting the area at the Explore Asheville Convention & Visitors Bureau.

arts

food

living

movies

  • Screen scene: Local film news

    -by Edwin Arnaudin
    The Fine Arts Theatre and Women AdvaNCe team for an advance screening of "RBG," James Rosario launches a film noir series at the Fairview Library and more.

news

  • Asheville Archives: The Lost Cause narrative

    -by Thomas Calder
    From textbooks to newspapers, from monuments to public orations, the Lost Cause narrative sought to present the Confederates’ wartime efforts, not as one of defeat, but heroism in the face…
  • Growing Asheville’s tourism industry

    -by Thomas Calder
    Qualitative findings, paired with broader, quantitative surveys, support Explore Asheville’s ongoing quest to better understand its expanding roster of target markets. Because while Asheville’s total visitation numbers continue to rise,…
  • Historian Karen Cox confronts Confederate monuments

    -by Thomas Calder
    On Saturday, May 19, historian Karen Cox will present "Confederate Monuments in the Jim Crow South" in the Lord Auditorium at Pack Memorial Library.
  • Conscious Party: Power of the Purse

    -by Edwin Arnaudin
    The luncheon and talk by journalist Maria Hinojosa takes place May 22 at Crowne Plaza Resort Asheville and benefits the CFWNC's Women’s Fund.
  • Fire chiefs ask county for $2.7M increase for retention, other needs

    -by David Floyd
    The Buncombe County Board of Commissioners heard requests by 12 fire departments on May 8 to increase fire tax rates in their districts. If all the requests are approved, the…

opinion