Conscious party: Ladies Workout Asheville celebrates 20 years in business with a fitness fundraiser

BENEVOLENT BICEPS: Ladies Workout Asheville owner Kim Hreha, front, will donate proceeds from her upcoming outdoor anniversary event to five area nonprofits. Photo by Jessie Fultz Photography

WHAT: A wellness-themed benefit with an adult obstacle course

WHEN: Friday, May 20, from 3-7 p.m.

WHERE: Ladies Workout Asheville’s parking lot

WHY: Ladies Workout Asheville owner Kim Hreha “is always celebrating and empowering women, and she has been for the last 20 years,” says the gym’s assistant manager, Clare DellaMea. “And to celebrate her success in business, she’s giving back to the community.”

Hreha’s anniversary event — which benefits Eblen Charities, Brother Wolf Animal Rescue, The Hope Chest for Women, Mission Health and Buncombe County Schools Foundation — takes place in the company parking lot, where visitors can browse vendor booths to the sounds of a live DJ, enter a fundraising raffle, snag a slice of cake and then burn it off at one of the workout demos by LWA’s personal trainers.

“The main attraction we’re trying to bring awareness to is our fitness obstacle course,” DellaMea says. To gain admission, each team of five women (ages 16 and older) must raise at least $125 to be split among the five charities. Two teams race each other every half-hour with prizes for the fastest and best dressed groups. The challenge is a mixed bag, involving running, foot drills, jumping rope, pushups and situps, “and then the last thing you do is climb over a 5-foot wall.”

That action takes place from 4-7 p.m., after the walkathon (no minimum donation to participate) warms folks up from 3-4 p.m. But guests don’t have to participate in either of the body-moving stations. For lower-key attendees, DellaMea says, “There will be free food, a bouncy house for the kids, and you can visit the vendors and find out about our business and other local businesses.”

Visit for details on forming an obstacle course team or for more event information. 


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About Kat McReynolds
Kat studied entrepreneurship and music business at the University of Miami and earned her MBA at Appalachian State University. Follow me @katmAVL

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One thought on “Conscious party: Ladies Workout Asheville celebrates 20 years in business with a fitness fundraiser

  1. jennifer olinger

    Congratulations to Kim and staff – 20 years in this business…..that says something! A great way to wind down the week and kick off the weekend. Come out and see some STRONG. FIT. WOMEN. If not, why not? Yay LWA! Thank you, Kim, for all the fitness knowledge and calories burned and muscles strengthened over the years!

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