Asheville Area Center for the Performing Arts

This document is the introduction to a March 2005 report in which the Asheville Area Center for the Performing Arts (AACPA) contracted with Surale
Phillips of Decision Support Partners, Inc. to conduct a geodemographic analysis of a 22-county region, as well as additional analysis of audiences representative of 13 producers and presenters of performing arts in Asheville.

“The study is intended to augment the findings and recommendations reported by Economics Research Associates in May 2004 by looking deeper into the characteristics of households with actual performing arts purchase history and market potential for the purchase of live theatre, dance, and music product. This study is not a statement of feasibility for the AACPA, nor is it a study of non-resident use or tourism potential. This report offers an alternative view to assessing market demand, opportunity, and programming mix based on a methodology that combines primary and secondary data.”

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