Introducing Mountain Xpress’ first annual nonprofit holiday supplement

Posted on by Xpress Staff

A welcome from the Mountain Xpress Advertising Department

While looking for a way to honor the holiday season, we stumbled on an idea that unexpectedly caught fire: a nonprofit showcase that helps spread the word about what these organizations do and how they contribute to a healthy and strong community.

While developing this package, we were surprised to learn how many for-profit businesses lend their support to nonprofits and how many nonprofits assist or partner with each other.

It appears to us that Asheville’s abundance of nonprofits stems from the intertwining of grassroots energy and entrepreneurial passions, as well as its people, whose relentless drive and hearts go beyond the bottom line.

Many of the nonprofits we reached out to are very small organizations that don't have a budget for regular advertising. We’ve been moved by their enthusiastic response to this opportunity to express their mission, needs and projects.

We hope that readers will enjoy and learn from this section, and then find a way to pitch in and give back — in this season of giving — to those who contribute so much.

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Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

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