Beer buzz: New Belgium picks Asheville for East Coast brewery site

Craft brewer New Belgium will build its East Coast facility in Asheville, officials announced at the Chamber of Commerce. Stay tuned for a follow-up report.

Meanwhile, here’s the press release from Gov. Perdue’s office, and below, live dispatches via Twitter.

Gov. Bev Perdue today announced that New Belgium Brewing, the third largest craft brewer in the country and the maker of Fat Tire Amber Ale, will build its East Coast brewery in Buncombe County.  The company plans to create as many as 154 jobs and invest about $175 million over seven years.  The project was made possible in part by a $1,000,000 grant from the One North Carolina Fund.  The state grant will be based on the company creating 130 jobs and making $115 million investment over the five years of the project.

“New Belgium looked all around and chose North Carolina as the location for the company’s one brewery east of the Mississippi,” Gov. Perdue said. “A big factor in sealing this deal was that company leaders knew they can find a skilled workforce, thanks to our history of investing in education and job training. New Belgium’s expansion will enhance the craft brewery cluster that is growing here. The jobs and investment the company is committing will be a major boon for the region and for the state.”

New Belgium Brewing, headquartered in Fort Collins, Co., sold 712,000 barrels of beer in just 28 states and the District of Columbia in 2011.  Over 150,000 people visit the brewery in Fort Collins every year.  As part of the project in Asheville, New Belgium will be constructing a new state-of-the-art brewery and tasting facility that will be a destination for visitors of the emerging brewery cluster in Buncombe County and the surrounding western North Carolina region.

“After several years of searching we are incredibly excited to have landed in Asheville,” said Kim Jordan, CEO and co-founder of New Belgium. “From the deep sense of community to the rich natural environment and the opportunity to revitalize a brownfield site near a vibrant downtown, Asheville has everything we’ve been looking for in a location for our second brewery.”

Salaries will vary by job function, but the average annual wage for the new jobs during the first five years of the project will be $48,222 with the average annual wage for all 154 jobs estimated at more than $50,000. The Buncombe County average annual wage is $33,800.

“New Belgium will provide a boost to Buncombe County’s economy, both in jobs and the tourism the new brewery will help attract,” said Sen. Martin Nesbitt, of Asheville. “This kind of major economic development is possible because we have invested in education and transportation, building a workforce and infrastructure that are second to none.”

“Buncombe County is quickly becoming a hub for craft brewing,” said Rep. Susan Fisher, of Asheville. “Companies like New Belgium are drawn here, not just because of our natural resources, but because of a top notch business climate created through years of forward-looking policies on education and support for business.”

The One NC Fund provides financial assistance, through local governments, to attract business projects that will stimulate economic activity and create new jobs in the state. Companies receive no money up front and must meet job creation and investment performance standards to qualify for grant funds.  These grants also require and are contingent upon local matches.

North Carolina continues to have a top-ranked business climate. Through Gov. Perdue’s JobsNOW initiative, the state works aggressively to create jobs, train and retrain its workforce, and lay the foundation for a strong and sustainable economic future.

Through use of the One NC Fund, more than 60,000 jobs and $11 billion in investment have been created since 2001.  Other partners that helped with this project include: the N.C. Department of Commerce, N.C. Community Colleges, AdvantageWest, Buncombe County, the City of Asheville, Golden LEAF Foundation and Progress Energy.

For more information about New Belgium Brewing, including job opportunities, go to


Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

About Webmaster
Mountain Xpress Webmaster Follow me @MXWebTeam

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

6 thoughts on “Beer buzz: New Belgium picks Asheville for East Coast brewery site

  1. Barry Summers

    New Belgium Brewing Co. picked Asheville over a list of competitors, including Philadelphia, to build its East Coast brewery, drawn as much by Asheville

  2. Barry Summers

    Tim Schaller, President of the Asheville Brewers Alliance, addressed the crowd & Rep. Tim Moffitt in particular, urging the legislature in Raleigh to “work with us” on the water issue, to great applause.

    I was there. He received the ‘Death Stare’ from Rep. Moffitt.

  3. D. Dial

    But, but, but, don’t y’all know….some spinner for Moffit is trying to twist this turn of events as a coup by Tim Moffitt …Tim supposedly wrote legislation that gave NB the ability to sell beer on site. They’re saying Moffitt made this possible and that’s why they chose Asheville. Believe that and I’ll sell you a German craft beer brewery for a few pfennigs.

    • Barry Summers

      They’re planning a 250,000 barrel-per-year facility. The idea that being able to serve at best a couple hundred kegs a year onsite is what sealed the deal is absurd. If that is what was responsible for them coming here, the New Belgium CEO would’ve mentioned it – but no, she went on & on about how great the town is, the City staff, the Brewers Alliance, the greenways etc. etc.

      I’m sure they’re going to create a great place, but Rep. Moffitt had little or nothing to do with it.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.