It costs a pretty penny to sign up golf superstar Tiger Woods to design a course and attach his name to a development. But owners of The Cliffs at High Carolina, a massive development underway in Fairview, were willing to make the investment. Woods is designing his first course in the United States there, and an article in the February issue of Condé Nast Portfolio, “The Long Shot,” poses some hard questions about the timing of this and Woods’ other business ventures.
“What Woods is now undertaking is on a scale unlike anything that he or any other athlete has attempted before,” Paul Sullivan writes in the article. “Uncharacteristically, his timing is terrible. He is entering the real estate business just as the economy seems moribund — and if anything, the golf business is in a worse state.”
Nonetheless, Woods remains optimistic about The Cliffs and other developments he’s involved with, and the marketing power of the golfer’s name remains formidable. According to the article, “Jim Anthony, founder of the privately held Cliffs Communities, says that he would not have even included a golf course at the Asheville development if Woods hadn’t agreed to design it.”
— Jon Elliston, managing editor